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Google Ads

Google Ads setup and management in Kazakhstan

Paid search campaigns for faster leads: campaign structure, goals, negative keywords, analytics and cost-per-lead optimization.

What we do

Campaign structure

Search, retargeting, ad groups, keywords and negatives.

Analytics

Goals, leads, cost per lead and clear reports.

Optimization

Bids, audiences, ads and disabling inefficient traffic.

Quality control

Search terms, audiences and lead quality stay under control.

When Google Ads is the right channel

Start

campaigns can launch after setup and moderation

Control

weekly search terms and lead quality review

Analytics

events and reports are connected before scaling

Fast demand

Useful when leads are needed sooner than SEO can deliver.

Clear offer

Works best when the page has a clear service, proof and CTA.

Measured funnel

We connect goals and review cost per lead, not just clicks.

Example outcome

A useful ads setup gives the business more than clicks: it shows which queries, pages and offers can actually turn into requests.

Clean campaign structure

Search groups, negatives and ads are separated by intent, so optimization is possible.

Lead quality control

We review not only cost per click, but request quality and wasted demand.

Landing page feedback

Ads data shows where the landing page needs stronger proof, offers or form logic.

Campaign management process

01

Account and goals

Access, conversion setup, target actions and landing pages.

02

Structure

Search groups, keywords, negatives, ads and extensions.

03

Launch

Moderation, first data collection and traffic control.

04

Optimization

Search terms, bids, audiences, hypotheses and reports.

Can ads work without a good landing page?

It can generate clicks, but leads are usually expensive. We recommend fixing the landing page first.

Do you also run Yandex Direct?

The core page is built around Google Ads, but contextual advertising strategy can include additional channels when it makes sense.

Ready to discuss the project?

Send the task, current website and desired timeline. We will suggest structure and next steps.

Contact us